Things did not quite as planned.....Well, that was an interesting 24 hours - just as I was about to start my presentation on new media and online PR at the Media Relations conference in New York this week, I had chest pains. Very bad timing! The hotel policy is that anyone with these symptoms goes to the hospital and despite my strong protests, with the Media … [Read more...]
Online PR and Media Relations
Where are those pesky readers?All the time and effort that goes into building relationships with editors and journalists has a specific end in mind - ink in a publication that reaches your target audience. Figures from the Audit Bureau of Circulations reveals that even magazine readership is down – except for celeb mags. Seems we can’t get enough of … [Read more...]
