47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
Are You Measuring the ROI of Your Social Media Activity?
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” only 40% of companies … [Read more...]
Enterprises Struggle To Measure Social Media ROI
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, "Benchmarking Social Community Platform Investments & ROI," only 40% of companies measure … [Read more...]
Social Media Strategy Daily News
Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the Houston IABC. Read the … [Read more...]
The Social Media Measurement Debate
Yesterday Geoff Livingstone pointed a finger at PR people and called the industry's measurements "suspect." Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation AVE's have always been a troublesome metric, and the recent Barlecelona Principles laid them to rest. And we are moving … [Read more...]
