Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Data’s Greatest Value for PR Lies in Planning

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A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR … [Read more...]

Cision’s New Digital Reach Measurement Tool

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  PR measurement is changing - there's no doubt about that. Maybe not as quickly as many of us would like, but PR pros and agencies are more aware of the need to measure reach accurately and determine the impact of news content. The tools available are constantly striving to find better ways to figure out and report more accurate numbers. Cision recently released … [Read more...]

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

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        The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and … [Read more...]

PR Measurement – What to Measure

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  Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let's first define what these terms mean: Output: The actions you take, the product you create and distribute. (releases, … [Read more...]

PR’s 4 Biggest Challenges

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It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important … [Read more...]