In a recent post Mark Schaefer talked about the need for a "liquid" content strategy. "For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the … [Read more...]
Strategy & Tech Tools Can Boost Content Success
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]
Small Business Social Media Use Study
Storytelling vs Story Making: Interview with David Berkowitz
REGISTER HERE Don't miss tomorrow's Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here's a sneak peek - I'll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter … [Read more...]
Does PR Also Suffer Digital Distress?
This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results. Adobe’s report calls the situation … [Read more...]
