Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this … [Read more...]
The Digital Marketing Revolution has Just Begun
According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its … [Read more...]
Tech Tool that Makes Digital PR a Breeze
FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016 I've been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I've had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable … [Read more...]
Top Skills for 2016 from LinkedIn
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and … [Read more...]
Why Small Businesses Need PR
Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about - profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another … [Read more...]
