The term 'engagement' is popping up all over the place. Using social media channels as a broadcast medium won't get the result you're after. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a … [Read more...]
Brand Loyalty: are your customers slipping away?
A new study from the CMO Council and the Pointer Media Network shows that the recession has had a major impact on brand loyalty. The truth about brand loyalty, and its frequently transient nature, may surprise many seasoned brand marketers and retailers, says the report. Only 48% of the high-loyalty consumers identified in 2007 remained loyal in 2008. Key findings of … [Read more...]
