Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

How Content Marketing & Digital PR Affect Your Business

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Guest post by Cokey Falkow   Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It's much … [Read more...]

The Digital Marketing Road Map

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  A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night.  Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results.  82% have had no formal education in digital marketing and have to learn 'on the job'. So their lack of skills is quite … [Read more...]

6 Social Media Skills You Need in Marketing and PR

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According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms - the "next big thing." Blogging - planning content, writing compelling posts, reaching … [Read more...]

Why Google + Should Be Part of Your Social Content Marketing Play

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Tom Jones' post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan. • It increases your ranking on Google’s search engine results. • It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice. • It ensures that your business shows up on Google Local and … [Read more...]

10 Items For Your 2013 Strategic Plan

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We are rapidly approaching the end of the year and I'm already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for  your 2013 strategic planning. 1.  Real-Time Media  Strategy Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Management (SHRM) says 72 … [Read more...]