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Intel’s Secret Branding Plans Uncovered

November 18, 2005 by Sally Falkow

Is this an online branding ploy?After reading this article written like something out of a Ludlum book I just wondered if this “leak” isn’t a part of an internet branding strategy.  According to the article, a French website recently revealed a new set of logos and a new brand designation for Intel processors; stating “With the occasion of a total … [Read more...]

Online Branding is the Most Important Consideration for Online Ads

November 16, 2005 by Sally Falkow

Ad Industry is getting a clue about Internet BrandingA recent research study shows that leading creative online advertising professionals internationally acknowledge: “Branding is the most important consideration for online ads, with 70 percent of respondents identifying it as the “most important” or “second most important” … [Read more...]

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