Top Financial Analysts Maintain EstimateNow I’m not “going there” with respect to joining the ranks of financial analysts. I will leave that to the experts.What I do want to suggest is that this report validates what many of us in the online PR arena have been saying: Online Branding is Important. And, coming out of such a conservative subject as financial … [Read more...]
Dot.Whatever
The Brand is in the NameA new Lexicon Branding Survey indicates that Internet domain names ending in .com are no longer the only viable option for companies doing business on the web.According to the study “…. In terms of actual usage today, people just don't care about the word on the right side of the dot. What really matters is the actual name of the company or … [Read more...]
Online Branding
Web 2.0 StyleI was looking over a BusinessWeek online article today that looks at how Internet investing is challenging the established media and how users are taking more and more control - and are beginning to even define brand.Here’s and excerpt: "…YOUR NEWS, YOUR WAY. The new business model begins with a platform and set of user tools based on Web … [Read more...]
Ask Jeeves Loses Mascot
For Self-service Niche SearchThe newest online branding face-lift drops the butler with new logo; Ask Jeeves becomes Ask.com—reports toptechnews. Here is an example of the power of the Internet user and how one company responded. Recognizing that internet users have become more comfortable using keyword search over the last decade, Ask Jeeves has retired their … [Read more...]
Brands, Blogs and Search
Trends in 2006A recent article cites several trends with respect to internet branding. One of the more telling trends is that marketers are increasingly turning to the internet for branding. BtoB print publications will continue to lose more readers and advertisers to the web while online branding, blogs and search/PR will get more marketing dollars. With the … [Read more...]
