Creating content is one thing, getting it seen is another. It's that 'tree in the forest' question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines - Google in particular. So … [Read more...]
Working with Influencers #ViralChat Q&A
#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's topic was working with influencers. Here are the questions and my expanded answers. Q1: Why are influencers important to a business wanting to grow a Twitter presence? A1: Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]
Digital PR Tool of the Week: Newsle
One of the factors you should be monitoring is who in your social graph is getting media attention. And now there is a super simple way to do that - Newsle. Built by Harvard undergrads (sound familiar?) the service scans hundred of news and blog feeds looking for mentions of your connections. Perhaps this might be too narrowly focused for everyone, but it is a perfect … [Read more...]
Social Media Tips from Professor Jonathan Taplin
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the … [Read more...]
Sports Organizations Slow to Trust Bloggers
It seems that Baseball did not get the memo about the power of online influencers: A recent study of 127 Baseball teams found that although many independent bloggers, such as MLBTradeRumors.com and Yahoo! Sports, have upward of two million pages views daily and represent some of the Internet's heaviest traffic, they rank far behind traditional media on trust and are the most … [Read more...]
