Forrester Research finds interactive marketers actually plan increases in the face of recessionNew research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels. Every single form of online marketing Forrester surveyed had at least half the marketers increasing … [Read more...]
Forrester Reports on RSS Marketing
New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.RSS Marketing 101 introduces who uses RSS in North America and the implications of RSS adoption.57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being … [Read more...]
