It's not very often Facebook changes it's rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The '20% text on the cover' rule still stands, but what you can say in that text is now much more flexible. Here's the new wording from Facebook: "All covers are public. … [Read more...]
Facebook’s New Graph Search – What Does it Mean for Brands?
Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product? Is it going to be a Google competitor? No, says Zuckerberg. This is not about web … [Read more...]
Social Media Training Gap: 50% of Companies are Ill-Equipped
According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. A full 50% claim to be either below their industry average or feel they are … [Read more...]
Social Media Strategy Daily News
A Social Media Policy Can Prevent Damage to Reputation Asian businesses are finding that there is risk in social media - "potential reputational damage" due to the disclosure of confidential business or inappropriate information on social media channels. A social media policy can help keep employees on track. It's about setting the tone for the way you do business and … [Read more...]
Social Media Strategy Daily News
Social Media Measurement Should be Part of Your Communication Measurement Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the Houston IABC. Read the … [Read more...]
