Are your visitors seeing what you want them to see?The Marketing Sherpa report on placement of web content includes another EyeTools map for a landing page.The red areas were seen by 100% of the visitors and green areas by 50%. Dark Blue were not seen by anyone.This is a landing page for a webinar - and though traditonally most visitors go left to … [Read more...]
Search Engine Strategies New York City
Eye Track on Google shows the importance of organic searchYesterday was the first day of SES in NYC and there are a couple of excellent bloggers covering the sessions. Never quite the same as being there ,but the next best thing.I really liked the eye track image done on searchers using Google. It clearly shows why being in the top half of the organic search is … [Read more...]
Eye Track tools useful for blogging
eye track study shows how your visitors see your web contentIf you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post. The Eyetools blog applied their own testing to their blog and found they had to adapt their design for better usability and visitor … [Read more...]
How We View Web Content
Eye tracking can improve your content strategyWhat do people see when they view a website or multimedia feature? Is it what the site's designers expect? ... Perhaps not. The Eyetrack III study literally looked through the eyes of 46 people to learn how they see online news. Your home page is a vital piece of real estate - yet most websites lose 60% of their visitors right off … [Read more...]
