In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office, makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press release is becoming completely irrelevant, … [Read more...]
Digital Media Comes of Age
The Berkman Center for the Internet and Society at Harvard University has a report out today:News and Information as Digital Media Comes of Age. The United States is now several years into what promises to be a transformation of the media. It is driven by the rapid expansion of the number of people and organizations newly engaged as authors, editors, and publishers, says the … [Read more...]
