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Custom Content Is Your Best Bet

May 30, 2008 by Sally Falkow

Last year 10% of audiences caught their favorite shows online.Brands are catching on to the idea that they can create custom content and attract the right audience.  Where is this custom content being viewed?  Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research.  … [Read more...]

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