Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot. HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked: 1) Gain Visibility as a Thought Leader 2) Engage Customers in a Dialogue 3) Every Blog Article is an SEO Opportunity 4) Blogs Are Link Bait … [Read more...]
To Blog or not to Blog? That is the Question
Image by Roland According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog. So that means that just under half do. Why are they spending their time blogging? Lynette at the MIndless Babble Blog says that based on the Technorati numbers, blogging should be a part of every business’s marketing or PR … [Read more...]
Should You Blog for SEO?
Blogs and Feeds session will be back at SES San Josei recently received confirmation that I'll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose. it was a very popular session in NYC in April.Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote a piece about blogs and SEO for ClickZ yesterday.A … [Read more...]
Making A Corporate Blog A Success
Lesson from Gawker MediaNick Denton of Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced."...the barrier to entry in Internet media is low and the barrier to success is high," said Denton.Very true. How often have you … [Read more...]
ROI of corporate blogs
Measure against your objectivesIn a recent post Charlene Li of Forrester said she often gets asked about the ROI of blogging. ...a blog’s ROI is built around building a closer relationship with your blog’s readers, be it your most ardent customers or your employees. It’s that investment in the relationship that turns intangible, unquantifiable blogs into … [Read more...]
