Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own "language" if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Here's a quick Cheat Sheet on what … [Read more...]
Why Press Releases Are Still a Viable PR Techniqiue
We hear the lament that press releases are dead every so often. It's true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE According to the 2016 Global … [Read more...]
Sendible – Content Curation Suggestion Feature
Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]
Using the Right Social Media Language
GUEST POST by Mike Falkow, Creative Director of Meritus Media Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
My guest on today's #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC … [Read more...]
