(78%) of respondents to the Linqia survey reported that influencer content either outperforms their brand-created content (51%) or matches it (27%) in performance. However, the big challenge is still measurement and showing ROI. According to this survey, 75% say they struggle to measure the results. This could be because of the preference for engagement metrics rather … [Read more...]
Make Your Website a Tool to Grow Your Business
There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016) Just over half of them (54%) have a website. (Hard to imagine why the other half don't!) There are thousands of web design companies out there offering to make or update your site. If your company has a website, or is considering … [Read more...]
How to Measure the Quality of Your Content
A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective. I may love something that you think is awful But there are several indicators that can tell … [Read more...]
New PR Measurement Tactics
September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important - the customer journey does start with awareness - we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]
Learn to Measure What Matters
September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips … [Read more...]
