According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don't have this in place. So what exactly is … [Read more...]
What Content Works Online?
Listening to the online conversations can give you insights into what people are interested in. It should also give you a bright idea about what kind of content you can produce that brings value to that conversation. How you present that content determines whether you're successful. You need to find the content about your cause, company, product or service that gives … [Read more...]
Should You Blog for SEO?
Blogs and Feeds session will be back at SES San Josei recently received confirmation that I'll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose. it was a very popular session in NYC in April.Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote a piece about blogs and SEO for ClickZ yesterday.A … [Read more...]
Find Young Adults On FaceBook
College kids spending more time in social media sitesWhere do college kids go for their breaks? According to Youth Trends 17 - 25 year olds are spending a significant part of their break time online.Facebook is now the first choice of nearly 70% of females and 56% of males aged 17-25. Two blogs were in the female top 10 list for the first time: Pink Is the … [Read more...]
Disney’s Content Strategy to Reach Moms Online
Entertainment Behemoth takes the needs of their online audience to heart.Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports. Web-savvy and 32-million strong, … [Read more...]
