September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important - the customer journey does start with awareness - we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]
Learn to Measure What Matters
September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips … [Read more...]
Getting to Know Your Customers
Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that's today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about … [Read more...]
5 Content Pitfalls in Fast-Growing Businesses
When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]
Social Media Strategy Template
Download the PDF of the Social Media Strategy Template 2018 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64% of top marketers polled said that “developing a comprehensive content strategy” is their top challenge, followed by keeping content creation on track with the strategy, staying organized, coming up with ideas and … [Read more...]
