Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer … [Read more...]
Content Strategy Challenges for Digital Marketers
The next #DigitalPR chat on Twitter is Friday April 1, 2016 Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology Here are the questions I'll be asking Brandon: Q1: Can you define … [Read more...]
6 Areas of Digital Marketing & PR Transformation
Goals for publishing brand content A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we're seeing a change in how the public responds to brand content. "This dictates a shift in mindset from pure product … [Read more...]
Digital PR and Content Marketing
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner's recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of … [Read more...]
Why Brands are Adopting the Digital Newsroom Approach
We live in a social media world. People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn't it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content in social media they're likely to follow a link back to your … [Read more...]
