Doc Searls looks back at the last ten years and ahead to the next tenDoc Searles, one of the authors of the Cluetrain Manifesto, spoke at an event in New York today. Looking back on how the manifesto came into being he told us that the book came out of conversations about how out of sync marketers were with the changes in the way people connected and communicated with … [Read more...]
The Cluetrain Ten Years Later
I am off to NYC today to attend the Cluetrain eventBack in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My interest in the Internet and how it … [Read more...]
Cisco Betting on Social Media Tools for Internet Marketing Strategy
Social-networking tools being integrated into Cisco's Unified Communications suiteIn addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, … [Read more...]
Press Releases, Blogs and RSS Feeds
Is there a place for them in your content strategyI met with Amy Gahran of Contentious at Blog Her last weekend. And what a pleasure that was. I have been a Contentious reader since 1999.We spoke about how the Internet is changing PR and her post about the use of traditional press releases.What if the press release were outlawed today? What if … [Read more...]
Getting a Clue about Corporate Blogs and PR
It is all about starting the conversationDoc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat. As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation.Of course people like Dan Rather bring disaster on themselves.USA Today recenlty wrote about the influence … [Read more...]
