Ten years ago four wise men wrote a manifesto with 95 theses in it. The Cluetrain had a lot to say about how companies were failing to recognize the need people have to connect - with each other and with employees inside companies. #92 in the Manifesto says: Companies are spending billions of dollars on Y2K. Why can't they hear this market time bomb ticking? The stakes are … [Read more...]
Missing the Cluetrain
10th Anniversary event today in Palo AltoI intended my next Cluetrain post to be a video interview with Doc Searls at the anniversary event in Palo Alto today. SNCR is a sponsor.Instead I am going to have a medical procedure done. Unfortunately I did not have a choice. I am glad I went to NYC when they had the first one in February. And I'd love to see the … [Read more...]
Cluetrain Anniversary Series # 3
People get data from others 'just like themselves'Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors. At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do business. He says savvy marketers should change from trying … [Read more...]
Cluetrain Anniversary Series # 2
Social media marketing lessonsClue # 6The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.Just this week the New York Times wrote about how Craigslist is affecting the revenues of mass media. How did this come about?"We think we have a really good culture of trust and that's because without consciously doing so, … [Read more...]
ClueTrain Anniversary Series
Markets are conversationsClue #1Markets are conversations.Who got this PR clue?Dell - they went from Dell Hell and saying 'we don't talk to bloggers' to IdeaStorm and colloboration with customers on product development.Learning from Dell—Insights gained from Lionel Menchaca's presentation Oct 25 2007, San Jose, CaliforniaCustomers are in control. Work with them and learn … [Read more...]
