Web content wil linfluence your search results and your brand awarenessThose of us who were at the SEMPO meeting at SES Chicago heard the first snippets of the 2005 State of the Search Marketing Industy study.If you missed that, it's reported today in Search Engine Watch. In a surprising finding, the SEMPO study found that the majority of search marketers … [Read more...]
It’s Official
Intel hatches new branding campaignPer an article in MarketWatch, Intel Corp. formally unveiled it’s new branding campaign and logo on Tuesday as part of its strategy to push into new markets beyond its traditional business of making chips for personal computers. The new branding strategy is about "using Intel technology to make life better, richer, and more … [Read more...]
CES to Focus on Internet Branding, Advertising and Games
Nifty New Gadgetry No Longer Sole Trump CardAd Age reports on the sudden resurgence of branding, including online branding, as a hot topic for the upcoming Consumer Electronics Show in Las Vegas. I see a blurred line here on the complete concept of branding. One could argue that “nifty new gadgetry” is a branding tactic in itself. We do see more … [Read more...]
Online Branding is the Most Important Consideration for Online Ads
Ad Industry is getting a clue about Internet BrandingA recent research study shows that leading creative online advertising professionals internationally acknowledge: “Branding is the most important consideration for online ads, with 70 percent of respondents identifying it as the “most important” or “second most important” … [Read more...]
User Experience Builds Brand Loyalty
Brand lessons to be learned from IPodIn my POWER branding formula the E stand for Experience.One session at the annual Forrester Automotive Summit held this month was devoted to user experience. Mark Kingdon was on the panel that discussed the "Future of the User Experience."He makes some excellent points about how other industries could learn … [Read more...]
