When social media touches sales marketers pay attentionMarket research firm Compete has released a report on the convergence of social networking and e-commerce, reorts ClickZ. In the process they tried to coin a new buzzword: “social commerce,” or s-commerce for short.Whatever you call it the numbers add up:Consumer visits to social networking sites have … [Read more...]
Business Blogs Gaining Ground
Forrester finds blogs are showing up on business marketers’ radarLaura Ramos of Forrester is digging into the world of business blogs.70% said they planned to boost their spending on social computing tactics during the next 12 monthsShould every B2B marketer blog? Perhaps, says Ramos.Questions marketers should answer are: What is the purpose of the blog? Who is the … [Read more...]
Reaching the Younger Genration Online
Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
Blogs, RSS and podcasts feature in BtoB internet marketing strategy
New media plays a key role in BtoB marketing nowI often get asked how new media features in the BtoB space.New research just out from KnowledgeStorm and Universal McCann shows that blogs, podcasts, wikis and RSS feeds are evolving into key elements of the B2B marketer's online toolkit. The study polled 3,900 B2B technology buyers and found that not … [Read more...]
Monitoring blogs a necessary part of Internet marketing strategy
Consumer generated content fuels the need for online reputation managementBusinesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.But we really need to take a wider view than just blogs, says Andy LarkIn these spaces we aren't just interested in what is being … [Read more...]
