Yes, if it’s done right ( Forrester Research) But it’s not done right too often (Jupiter Research)Forrester announced the finalists and winners of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation category. Listening Winner: Schwab's Money and More Private Community of Gen Xers … [Read more...]
News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.What's wrong with this trend?Too little … [Read more...]
PR Gets the ‘Heads Up’ on New Media
Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR. According to the Daily 'Dog Pulse of PR survey, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.What will be the most … [Read more...]
Social Media Making Inroads Into Mainstream News Providers
Reuters Buys Into Blog and FeedsYou know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other … [Read more...]
Online PR and Social Media Training
Blogs, RSS and Social Networking can be a minefield for PR practitionersThe digital PR space is hot right now. You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine. One of the reasons is that it is a fast paced environment and there are always new ideas to report on - two years ago there was … [Read more...]
