Paul Gillin, author of The New Influencers, writes a great social media report. Today’s issue is about why PR practitioners must learn to get their news content visible in search, but one fact caught my attention: 95 of the top 100 newspapers now have a blog. Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 … [Read more...]
Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities onlineImage: StriaticGen X is the generation born between 1965 and 1980 (depending on your source)Generation Y moms were born between1982 (Millenials) and 1994. Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their … [Read more...]
New Social Media Tools At the Democratic Convention
RSS feeds and live video in widgets make data available immediatelyIn 2004 bloggers became a force at the national conventions. This year we've moved to the next level in terms of technology. Content syndication widgets are consolidating blog posts and mobile phone video streams, making it possible for bloggers and attendees to live-stream unfiltered … [Read more...]
Looking for Those Elusive Influencers?
Working with bloggers is a new media relations 'must'We know now that bloggers are influencing the news. But the trick is to find the righ bloggers that are influencing the news in your filed. And once you've found them, how best to approach and interact with them.We've all seen those 'egg on the face' blog posts when bloggers out a PR person for doing … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
