Steve Rubel's success as a blogger temps Cooper Katz into monitoring the blogosphere as a practice offeringSteve Rubel, author of the Micro Persuasion blog, has been elevated to head a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels … [Read more...]
When corporate blogs reach the “tipping point”
Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
Blogs more popular
By the end of 2004 blogs had established themselves as a key part of online culture.The Pew Internet & American Life Project showed that blogs are becoming a mainstream source of information and discussion. Fully 27 percent of those surveyed said they read blogs, up from 17 percent last February. The report established new contours for the blogosphere: 8 million American … [Read more...]
