The mind boggles!According to a new Jupiter Research report, "Corporate Weblogs: Deployment, Promotion, and Measurement," 35 percent of large companies plan to start corporate blogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006. The report states that … [Read more...]
Enterprise Blogs Inside The Firewall
The Gilbane Content Management ConferenceThe enterprise blogging panel was all about internal blogging - with two great speakers:Dr Thierry Barsalou of Ipsen (all the way from Paris, France) Rod Boothby who is creating an internal system for Ernst and Young.Interestingly, both speakers said they did not 'sell' the idea as a blog. Both made the point that we operate in an … [Read more...]
Blogs Taken Seriously In The PR World
Study on blogging and the use of 'human voice' as a PR strategyThe School of Journalism and Mass Communication at the University of North Carolina have done a study on Organizational Blogs and the Human VoiceHere are some of their findings:People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the … [Read more...]
Socal AMA Internet Marketing Intensive in LA
A full house shows strong interest in Internet marketing strategies for 2006It takes some motivation to brave the early morning LA traffic to the Westside.Over 100 people showed up for the Socal AMA's Internet Marketing Intensive on Thursday - a clear indication this is a subject of interest to the Los Angeles business community. Attendees covered the full … [Read more...]
Small Businesses Keen to Learn About Blogs and RSS
the lure of Internet marketing gets a record attendancei spoke at the Inland Empire Ad Club in Ontario CA yesterday. Apparently the topic of how to use blogs and RSS in your Internet marketing was a hit with their members and they had a record turn out.Everyone there knew about blogs, but about 80 percent of them had no clue what RSS was. But they soaked … [Read more...]
