New survey finds consumers are more supportive of corporations that are transparent and authentic in their messagingThe recent Bulldog Reporter/Peppercom business blogging survey showed that more than half of the companies polled are not blogging. Yet consumers are more supportive of corporations that are transparent and authentic in their messaging—and are more … [Read more...]
Web 2.0 Policy Lacking in Corporate Communication Departments in US and UK
PR left holding the baby when things go wrong.The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on both sides of the pond.. ¨ Most respondents (78 percent for U.S. … [Read more...]
Social Media Training In Demand on West Coast Too
SEO PR draws PR folk in San FranciscoThe Bulldog Reporter PR U event in San Francisco drew attendees from Seattle to San Diego.Nicki Dugan, editor of Yahoo's Yodel Anecdotal blog, shared insights into why they launched a corporate blog in addition to what they call their Mount Rushmore bloggers (Jeremy Zawodny et all)Mark Jen shared his two weeks of fame) or infamy) as a … [Read more...]
Business Blogs Gaining Ground
Forrester finds blogs are showing up on business marketers’ radarLaura Ramos of Forrester is digging into the world of business blogs.70% said they planned to boost their spending on social computing tactics during the next 12 monthsShould every B2B marketer blog? Perhaps, says Ramos.Questions marketers should answer are: What is the purpose of the blog? Who is the … [Read more...]
ROI of corporate blogs
Measure against your objectivesIn a recent post Charlene Li of Forrester said she often gets asked about the ROI of blogging. ...a blog’s ROI is built around building a closer relationship with your blog’s readers, be it your most ardent customers or your employees. It’s that investment in the relationship that turns intangible, unquantifiable blogs into … [Read more...]
