Image courtesy of SHa3bi1 Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on Friday validated everything I said that day.. Millions of Americans … [Read more...]
PR’s get the theory of blogging, but need guidance on implementation
A survey done late last year reveals PR pereceptions about bloggingPR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully. PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable:94.4% agreed or strongly agreed that blogging … [Read more...]
The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change positionAs many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers. Last week I was in San Francisco speaking at the TurnPROn Online PR Summit. Jim Sinkinson, CEO of Bulldog … [Read more...]
Delta’s Blog Gets Caught in the We We Calculator
Blogging is an amazing tactic for engaging in conversation with your customersBrian Eisenberg of Grok.com took a well placed swipe at the Delta blog today. Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:Your Customer Focus Rate: 17.39%You have 4 instances of … [Read more...]
Corporate Blogging
Dilbert cartoon in the Washington Post says it allThere is classic Dilbert cartoon about corporate blogging in the Washington Post .If you;ve been concerned about your CEO blogging, it's a must see.See AlsoWashington Post cartoon about corporate blogging … [Read more...]
