The media revolution rolls onSteve Rubel on Google's refusal to speak to CNet for a year raises good points about how vital it is to respond. And that includes bloggers.David Berlind at ZDNet said it very clearly in this post PR and blogs.But if the PR community doesn't also reinvent itself to keep pace with the media revolution by responding to the fact … [Read more...]
#1 mistake bloggers make
Why you should email your blog posts to subscribersRok Hrastnik got a flurry of comments to his post about the need to send out your top posts via e-mail.I think he is right on the money. Look at the figures from the latest blog readership poll.Just 33% of those age 65 and over use the Net, but of that online population only 28% read blogs. The younger your … [Read more...]
Bloggers preaching to the choir
Ages of blog readers revealed in new pollThe data from a poll conducted by CNN, USA Today and Gallup suggests that bloggers are the main audience that is reading blogs.But there are some other very interesting stats in this poll too. Unless bloggers are a very large part of those who use the Internet there appears to be a big audience out there reading our blogs.And Rok … [Read more...]
Corporate Blogging Builds Brand Awareness
What corporate bloggers are sayingDid you know there is a blog where you can read what other corporate bloggers are saying about their experiences and what their blogs are doing for them?Here is oneGreg Hoffman, the Security Awareness Company: "The company has been around for 15 years but blogging has helped brand our company as the premier Security Awareness team in the … [Read more...]
Blog is word of the year
Blog in dictionaryNow here's an indicator that blogs took the world by storm this year - the American Merriam-Webster dictionary publishers dubbed "blog" as word of the year for 2004.They chose blog to mark the rise in influence of bloggers, who are simultaneously courted, ridiculed and feared. They were courted during the run up to the elections and … [Read more...]
