Blogging is an excellent way for businesses to increase their visibility on the web and to project their brand into the marketplace.There is an excellent article about why businesses should blog by Dale Franks on the QandA blogHere are some of the highlightsthe blogging software notifies the major weblog update services whenever the weblog is updatedthousands of potential … [Read more...]
Eye Track tools useful for blogging
eye track study shows how your visitors see your web contentIf you follow the results of eye tracking you know that the upper left corner is the first place your visitors look and that they seldom make it to the end of the article or post. The Eyetools blog applied their own testing to their blog and found they had to adapt their design for better usability and visitor … [Read more...]
Blogger Makes a Career Move
Steve Rubel's success as a blogger temps Cooper Katz into monitoring the blogosphere as a practice offeringSteve Rubel, author of the Micro Persuasion blog, has been elevated to head a new line of practice involving monitoring, analyzing, planning and responding to issues that "bubble up" from blogs and other online channels … [Read more...]
Why you should care about RSS
What RSS really doesDebbie Weil has a great post about how RSS works on a website or blog and what it can do for you as a content strategyIf you are not tech savvy and you want to get some more insight into why RSS should be on your strategy this year, this is a good start. … [Read more...]
When corporate blogs reach the “tipping point”
Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
