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Sally Falkow - Social Media Strategist
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Dukes of Hazzard Wants A Blogger

March 4, 2005 by Sally Falkow

Institute is willing to pay big bucks to blog the series on CMTIf you're over 18, a Dukes of Hazzard fan and know how to blog, you could be in line for a $100K job as the VP of the Dukes of Hazzard institute and CMT blogger.In a great PR move CMT is looking for either a Dukes aficionado - or someone willing and able to to become a Dukes aficionado – who has a … [Read more...]

Blogs Feeds and Search

March 1, 2005 by Sally Falkow

Today's session at SES New YorkGreg Jarboe of SEO-PR used my VoIP Insights blog as an example in this session today.  Searchviews blogged about his sessionThe VoIP Insights blog of the BTI Communications Group took off for a number of reasons, among them a wisely chosen name, a smart linking strategy, quality outsourced content, and a symbiotic relationship … [Read more...]

Business Blog Bandwagon

February 22, 2005 by Sally Falkow

PR Opportunity or PR Nightmare?Depends which side of the blog you're on, may be the answer tothat question.  Ask Dan Rather and  Eason Jodan and they'll no doubt say nightmare.  The Kryptonite fiasco was another nightmare.But it need not have been if they had been doing the traditional PR function of monitoring the environment and watching the … [Read more...]

Is your CEO blogging yet

February 17, 2005 by Sally Falkow

If businesses don't create their own conversation forum, their brands, products, services, and reputations might be co-opted by othersBy using a blog to tell their side of the story and put a human face on the  corporation, businesses can proactively shape preferences and preserve customer loyalty, says Mark Kingdon. When you don't tell your side of the story and fill … [Read more...]

AMA Blogs: Marketing Beyond the Website

February 17, 2005 by Sally Falkow

Workshops sold out - marketing practitioners embrace bloggingThe AMA has held a series of excellent workshops across the country on blogs and how they fit into an Internet Marketing StrategyThe Chicago workshop, completely sold out,  is on today and tomorrowA PRSA evening session on blogs and Internet strategies for PR professionals, scheduled for Feb 22nd in Los Angeles, … [Read more...]

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