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PR’s get the theory of blogging, but need guidance on implementation

February 7, 2008 by Sally Falkow

A survey done late last year reveals PR pereceptions about bloggingPR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully. PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable:94.4% agreed or strongly agreed that blogging … [Read more...]

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