47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
Social Media Adoption Up – Engagement Still Lacking
The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New … [Read more...]
Social Media Adoption: Higher Education Beating Business
While we might think of universities and the academic world as a conservative space they're streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, “Social Media and College Admissions: Higher-Ed … [Read more...]
Social Technographics – What Are Your Customers Doing Online?
The Social Technology Profile Tool allows you to find the right scale for your customers and stakeholders. What does all this mean? Read this post for more info on the categories and age groups and how they use social media. Image Credit: Juvetson … [Read more...]
