Forrester Research finds interactive marketers actually plan increases in the face of recession
New research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels.
Every single form of online marketing Forrester surveyed had at least half the marketers increasing or maintaining their investment. and it looks as though social networks is the number one priority.
Forrester has this advice for marketers: measure what you do, so you can justify it when the axe comes. And build assets, not campaigns, it’s a better use of your money.
What’s your plan for 2008? Do you have social media in your marketing and PR activities? What are you planning to increase this year?
