Blogs, RSS Feeds and Plain Old-fashioned Media ContactThere is a big buzz in the Web and PR world about online media rooms, RSS feeds and blogs. Some of the best minds in this space will be getting together to make a week long blog about online public relations
I encourage all my clients to blog – it’s a wonderful way to get a ‘real voice’ out there. And setting up an RSS feed will deliver it directly to your customer/prospect/media contact’s desktop. It does by pass the horror of spam filters on the email. But you still have to get them to opt in.
So if you decide to install an RSS feed of your company’s news from your PR department, the initial live media contact becomes even more important.
Only once you build a relationship with a journalist who is indeed on your beat and interested in your news – and I said NEWS – will it be possible to get them to opt in to your RSS feed.
While the technology grows with leaps and bounds, the old rules still apply.
