When the last earthquake happened in California it was reported almost immediately on Twitter. It took about 10 minutes before mainstream media had the facts. Twitter broke the news about the New York plane crash and beat out the media by 15 minutes.
People are realizing that Twitter gets the news faster, and knows more, than any search engine possibly can.
Twitter is just flat out better for getting information than Google. Here are just a few: researching companies, products and services for real customer feedback, breaking news and live events/conference updates. It is not a total threat, but Twitter is so superior in these areas that people will indeed make the effort to search somewhere new to get the information. Read Lew Moorman’s post
That’s why journalists are on Twitter – and as a PR person you should be too. It’s not only about what you’re doing right now or how many hundreds of people follow you. It’s an important tool to get information.
Learn how to use Twitter at the Social Media Workshops
