Google is acquiring Feedburner to be able to reach social network members
In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.
How the times have changed.
Google is acquiring Feedburner and sees it as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users — social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.
The most active online users are between the ages of 25 and 34, with household incomes over $75,000, says Jupiter Research. This is a very attractive group to target, on- and offline, because they have a lot of purchasing power. They browse more, consume more entertainment and media, and conduct more personal business online.
Asian and European mobile users are leaps ahead of the US. Content applications like TV, video, music, and games; and services like SMS and MMS messages are all possible advertising streams that could drive additional revenue.
And it all gets delivered via RSS feeds. So Google’s reach via Feedburner makes total sense.
Is your content in RSS feeds yet?
See Also
- A Taste Of RSS Feed Advertising
Publishers could be the real winners with RSS advertising.
