On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available … [Read more...]
Social Media Strategies: Ravit Lichtenberg at OMS10
Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than "shooting arrows at a moving target.' Take a step back and figure out the best way to reach your customers, provide valuable content and stay close to them, says Ravit. Five Social Media Tips: 1. Have a vision-driven strategy, but a campaign … [Read more...]
Search, Video and the Future of PR: Greg Jarboe at OMS 2010
The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos … [Read more...]
