This week the New York Times broke the story about how JCPenney nabbed the #1 spot in Google for a slew of search terms. For months - right through the holiday season - they were top of the rankings for phrases like "skinny jeans", "home decor" and "comforter sets", to name just a few. Google looked into the results and, suddenly no more JCPenney. They were penalized for … [Read more...]
3 Tips to Engage with Latino Audiences Online
This week Joe Kutchera, author of Latino Link, is doing a Blog Tour. Here are three tips and cases studies that show how companies can listen, learn and respond and how effective engagement can lead to ROI. Follow me on Twitter Join my network on LinkedIn … [Read more...]
Social Media Adoption Up – Engagement Still Lacking
The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New … [Read more...]
Social Media Tips from Professor Jonathan Taplin
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the … [Read more...]
Branded Content and the Future of Social Media
I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great minds think alike, Maggie! Branded content is one of the trends in my … [Read more...]
