For Self-service Niche SearchThe newest online branding face-lift drops the butler with new logo; Ask Jeeves becomes Ask.com—reports toptechnews. Here is an example of the power of the Internet user and how one company responded. Recognizing that internet users have become more comfortable using keyword search over the last decade, Ask Jeeves has retired their … [Read more...]
Brands, Blogs and Search
Trends in 2006A recent article cites several trends with respect to internet branding. One of the more telling trends is that marketers are increasingly turning to the internet for branding. BtoB print publications will continue to lose more readers and advertisers to the web while online branding, blogs and search/PR will get more marketing dollars. With the … [Read more...]
Online PR and Media Relations
Where are those pesky readers?All the time and effort that goes into building relationships with editors and journalists has a specific end in mind - ink in a publication that reaches your target audience. Figures from the Audit Bureau of Circulations reveals that even magazine readership is down – except for celeb mags. Seems we can’t get enough of … [Read more...]
Create and publish RSS feeds if you want more traffic
RSS subscriptions on the riseMany publishers catering to the early adopter and tech markets are seeing 40% month-over-month growth rate in their RSS traffic. Some are seeing 50% of their traffic come from their RSS feed, with a corresponding decline in email subscriptions.Pheedo: How to buy RSS advertising … [Read more...]
What PR has to do with SEO
Forget Google, Build a BrandI wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of good SEO is an understanding of PR basics. Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine … [Read more...]
