It's time to make the leap to PR 2.0"There is a struggle to have traditional media and digital and content and public relations all brought under one roof under the agency side." Alan Rutherford, Unilever's global media director.Unilever's TV ad budget is down to 65 percent, a 20 percent drop in a decade. Unilever won't create in-house agencies, said … [Read more...]
Paid versus Organic Search Results
PPC cannabalizing organic resultsAn interesting study from SEMphonic brings a neglected idea in search to light: does buying PPC ads on a word cannibalize your organic search clickthroughs?It seems the answer is a resounding Yes!The relationship between organic and PPC programs in building SEM programs has been given short shrift in the industry. Most SEM practitioners have … [Read more...]
Online Branding
Web 2.0 StyleI was looking over a BusinessWeek online article today that looks at how Internet investing is challenging the established media and how users are taking more and more control - and are beginning to even define brand.Here’s and excerpt: "…YOUR NEWS, YOUR WAY. The new business model begins with a platform and set of user tools based on Web … [Read more...]
Vertical Creep
There's PR value in this new search trendThe Vertical Creep session At SES NYC was jam packed. The word is getting out - there's a strong trend for searchers to use the tabs on the search engines like news, products, images etc. And these vertical search results are creeping in to the traditional web search results pages.Many times search … [Read more...]
Search Engine Strategies New York
The industry is alive and well - it was the biggest show yetNielsen//NetRatings reports that the number of searches grew at an astounding pace in 2005, with Google seeing 75% more searches, Yahoo! 53% more and MSN up 20%.Judging by the number of people at SES NYC last week, companies of all sizes and decriptions are realizing they need to know how to optimize … [Read more...]
