Buyers rspond to online informationNew car buyers are clicking their way to auto dealership Web sites and moving away from newspaper ads, fueling a continued and frenzied push for ad dollars to the Internet, according to findings released Tuesday by Friedman-Swift Associates, an automotive marketing research firm. Brandweek An unofficial survey of TV buying … [Read more...]
Enterprise RSS Feeds
The Gilbane Content Management ConferenceAlthough content management systems are based on XML technology, not many offer RSS feeds. Here are sme figures from the enterprise RSS session 15% of the attendees came to listen to the enterprise RSS session. All of them were reading RSS feeds personally.Yet none of them was using feeds to syndicate the content on their … [Read more...]
Enterprise Blogs Inside The Firewall
The Gilbane Content Management ConferenceThe enterprise blogging panel was all about internal blogging - with two great speakers:Dr Thierry Barsalou of Ipsen (all the way from Paris, France) Rod Boothby who is creating an internal system for Ernst and Young.Interestingly, both speakers said they did not 'sell' the idea as a blog. Both made the point that we operate in an … [Read more...]
Corporate Blogs Reaching A Broader Audience
The new GM blog gives voice to more employees and hopes to increase the conversationGM is one of the contributors to the blogosphere doubling every six months – they have a new blog called FYI.Their Fast Lane blog has been the exclusive domain of senior executives, particularly Bob Lutz, and the intention with FYI is to give a voice to more GM employees, spread the … [Read more...]
Monitoring blogs a necessary part of Internet marketing strategy
Consumer generated content fuels the need for online reputation managementBusinesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.But we really need to take a wider view than just blogs, says Andy LarkIn these spaces we aren't just interested in what is being … [Read more...]
