The desire to create and consume content continues to drive online behaviorBack in March 2004 Trendwatching identified a Generation C. So what was it all about?The GENERATION C phenomenon captures an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis, said the smart … [Read more...]
Web 2.0: A Seismic Shift To Content Centric Marketing
Content strategy moves front and centerMicrosoft's announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.We’re really not just talking about Microsoft, in my opinion they're just a leading indicator; an 800-lb. canary in a coal mine for large companies with any significant revenue coming … [Read more...]
RSS Marketing Survey
Participate in the top RSS marketing best practices and metrics studyRok Hrastnik of Marketing Studies has the 2006 RSS marketing survey up online.Head over to the site and take the survey - the more of us who add our data the better the results of the survey will be. And if you participate, you receive a copy of the final report. … [Read more...]
SEO: content or meta tags
So Ipiad for my site to be optimized, why am I not getting results?Mike Grehan of SmartInteractive Ltd, had some very smart things to say about SEO, content strategy and inbound links in Click ZThere's no point in doing textbook SEO unless you have enough great content and the reputation within your community to be a challenger, writes GrehanAnd he has some excellent clips from … [Read more...]
TV acknowledges the power of the Internet.
Audio and video in RSS feeds and ipods are a PR opportunityAt the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.TV Guide editor-in-chief Ian Birch announced yesterday that the … [Read more...]
