New media plays a key role in BtoB marketing nowI often get asked how new media features in the BtoB space.New research just out from KnowledgeStorm and Universal McCann shows that blogs, podcasts, wikis and RSS feeds are evolving into key elements of the B2B marketer's online toolkit. The study polled 3,900 B2B technology buyers and found that not … [Read more...]
Putting An RSS Strategy In Place
Planning your use of RSS feeds for marketing and online PR gets better resultsMany pundits have commented that RSS (Really Simple Syndication) is reaching the point the web was at ten years ago. And this is certainly true of RSS strategy.Companies are moving from RSS - what is that? to How should we be implemeting RSS feeds for … [Read more...]
Customers Are Demanding RSS
Broadband users 3x more likely to use RSS feedsSome interesting facts have emerged lately that should motivate companies to take a serious look at implementing RSS marketing strategies.According to a recent Nielsen/net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year. This … [Read more...]
Making A Corporate Blog A Success
Lesson from Gawker MediaNick Denton of Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced."...the barrier to entry in Internet media is low and the barrier to success is high," said Denton.Very true. How often have you … [Read more...]
ROI of corporate blogs
Measure against your objectivesIn a recent post Charlene Li of Forrester said she often gets asked about the ROI of blogging. ...a blog’s ROI is built around building a closer relationship with your blog’s readers, be it your most ardent customers or your employees. It’s that investment in the relationship that turns intangible, unquantifiable blogs into … [Read more...]
