The changing media environment requires a well thought-out marketing planTalking about the results from their new survey conducted in May/June 2006, Bob Liodice, President and CEO of the Association of National Advertisers said, ”With the ever-changing, fragmenting media environment, it is more important than ever for marketers to develop and execute a comprehensive … [Read more...]
SEO : Optimize for the bottom line
SEO is not a guessing game - metrics tell all.In an interview with Lee Odden, Laura Lippay from Yahoo made this comment:Bottom line: you need to optimize for what makes you money. If your target market is techno geeks and you think you tend to get more referrals from techno geeks from Google Search, then see what you can do to get more quality traffic from there. But if that … [Read more...]
Why Travel Sites Need SEO PR
General search #1 prompt for online travel purchasesGeneral search engines remain the most important media prompt among online travel researchers, at 17 percent, finds Jupiter Research their "US Travel Consumer Survey, 2006." Despite garnering extensive media attention during the past year, travel meta search engines have not yet attracted a … [Read more...]
SEO PR and content syndication really works
Results that speak for themselvesI have been working with Chris Elliott on his travel news site. I did a web audit and content strategy for him. This is what he has to sayDid it work? And how.See his post for the stats … [Read more...]
Small business shops online
Target small business customers with your Internet marketing79 percent of small businesses shop online regularly, compared to 65 percent of online consumers, according to the JupiterResearch.Familiarity with the vendor is among the most influential considerations, while 39 percent said that advice of friends and business associates plays a major role. Seventy-one … [Read more...]
