Your audience is indeed up to something.I just watched the Day of the Longtail video on YouTube - it made my dayIf you want to know what they are up to and how it's affecting your business come to the news search session at SES on August 8th. Thanks to Joel from PRESSfeed for senfing me the video link … [Read more...]
Web Metrics And the Bottom Line
If you can't measure it you can't manage it"A company's Web site interacts with every part of its audience, from analysts and journalists to employees and customers. If you don't know how well your Web channel's doing, then how can you gauge the overall success of your company?" writes Shane Atchison in ClickZIn preparation for my session at Search Engine … [Read more...]
Just How Social is Social Media?
Social News Sites Can Be An Inluential. Part of your PRIn ClickZ today Sean Carton talks about the manipulaiton of news on social media sites and the pros an cons of paying bloggers and posters.His conclusion:For us marketers, the lesson is this: we're not in control of our messages anymore. Sure, we can pay bloggers, bankroll folks to post to social news … [Read more...]
RSS tops Blogging in searches for Online PR
RSS and content syndication are good online PR search termse-consultancy.com published a list of online PR phrases that were searched lately:blogging, blogs, links SEO, online coywriting, onine monitoring, onine PR, online public relations, press center, press releas distribution, reputaiton monitoring, seeding.Seems odd that they did not include keywords like 'RSS' … [Read more...]
Looking for that elusive 18-24 demographic
College kids spend more hours onlineThe media shift is more noticeable in the 18 - 24 age group: between reading articles, visiting MySpace, and checking out video clips, around four in 10 students spend at least 10 hours a week online, according to a study released this week by Experience. By contrast, just 17 percent said they watch TV more than 10 hours a week, and … [Read more...]
