How to categorize your content for feedsNow that you have an RSS strategy, let’s take a look at what content you might like to syndicate.Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created: the media, your employees, the … [Read more...]
Social Media Club Meets in Los Angeles
Press releases, social media education and strategy were the topics of a lively discussionSocial Media arrived in LA yesterday. Chris Heuer set the scene for the meeting with the aims of the SMC - education about social media, teaching social media literacy to kids and adults alike, setting ethics and standards and facilitating discussions and unconferences about best … [Read more...]
Society for New Communication Research Symposium
Join us in Boston as we honor excellence in new communications and social media initiatives and celebrate our first anniversary!The Society for New Communication Research has put together a great program for their first annual Symposium. If you are on the East Coast (and even if you aren't!) you should be heading to Boston Nov 1 and 2. Here are just a few of the … [Read more...]
Social Media Sites Beginning to Drive Shopping Visits, reports Hitwisegle
Google number one but social media sites are gaining groundIf you were wondering whether all the fuss about Social Media Optimization is worth the effort, take a look at these figures from Hitwise.Google drives the most online retail visits- 14.93% - but there is a rapidly growing pool of traffic to be had from social media sites such as MySpace. The number of visits … [Read more...]
Social Media Optimization: which sites matter?
Is there life beyond Del.icio.us?An excellent post this week from Read/Write Web compares the social bookmarking sites and concludes that there are two dominant players - del.icio.us and StumbleUpon. The rest of the pack, including Yahoo MyWeb, appears to be substantially behind. Note: This comparison does not include social news sites like digg. Watch for a future post … [Read more...]
